Welcome to the UPSIDE of real estate.
In 1985, Judy Black opened her first real estate office in Windermere, Florida, calling it Main Street, REALTORS. Known for lakefront listings, a service-first mindset, and elevated professionalism, the company grew to 4 traditional offices and 120 talented professionals, selling close to 10,000 properties over 28 years.
In 2019, Judy and company opened UPSIDE Real Estate by reimagining the modern real estate office for accomplished real estate agents. UPSIDE may be introducing a fresh take on our profession, but it was born from a familiar mission... to open doors and help change the lives of the neighbors we serve.
JUDY BLACK
FOUNDING PARTNER
407.810.1803
Originally from Buffalo, New York, Judy graduated from the University of Florida and served in the United States Air Force. She has been a top performing real estate agent since 1977. In her spare time, she enjoys traveling and spending time with her grandchildren.
SARAH CARLSON
FOUNDING PARTNER
407.579.8935
Originally from Buffalo, New York, Sarah received her undergraduate degree from the University of Florida and her MBA from Rollins College. She has been a top performing real estate agent since 2002. In her spare time, she enjoys reading, theater, going to the beach and spending time with family.
ADRIANA MURCIA
PARTNER
352.217.8200
Originally from Bogota, Colombia, Adriana is a graduate of the Ecotet Colombian School of Hospitality and Tourism and has been a top performing real estate agent since 2005. In her spare time, she enjoys traveling and spending time with family and friends. Languages include English and Spanish.
JANE DUNKELBERGER
ASSOCIATE
407.913.6776
A Florida native, Jane graduated from Tallahassee Community College and has been a top performing real estate agent since 2013. In her spare time, she enjoys travelling near the ocean, and she is a wine and food enthusiast. Languages include English and Spanish.
KAREN JORGENSEN
ASSOCIATE
407.808.3118
Originally from Roanoke, Virginia, Karen graduated from East Carolina University and received her Masters in English from the University of Texas - Pan American. She has been a top performing real estate agent since 1998. In her spare time, she enjoys water skiing, writing novels, painting and piano.
CONNIE COLLIER
ASSOCIATE
407.448.2292
Originally from Sioux Falls, South Dakota, Connie has been a top performing real estate agent in Central Florida since 1998, working for a number of leading home builders before joining UPSIDE in 2021. In her spare time, she enjoys snow skiing, traveling, and relaxing at the beach with family.