Built for the UPSIDE of your career!


In 2019, UPSIDE was created when Judy Black and company bid farewell to their conventional offices and reimagined the modern real estate company for busy agents on the upside of our careers. Our core values are creativity, simplicity, agility, collaboration, and inspiration. Together, we are joining forces and building a better workplace.

Elevate your game.

When we surround ourselves with the best, we become even better. This is why UPSIDE is reserved for the most accomplished real estate professionals on the upside of their careers.

Star* in the show.

We are on a mission to make our agents the stars of the show. This is why we are the first company we know of to feature YOU front and center on the homepage of our website.  It's also why we work so hard at amplifying our personal brands and telling our remarkable stories.

Increase your speed.

UPSIDE is built for the top speed of our top real estate professionals. We lean into simplicity, and we reject corporate red tape. The UPSIDE mobile HUB and tool kit has everything you need for business on the fly. 

Leverage your team.

Whether you need a transaction coordinator, a listing coordinator, or just a little administrative or marketing help, UPSIDE has you covered with our Power Agent upgrades.

Lean into collaboration.

No more boring sales meetings. UPSIDE meetups are focused on one thing - sharing good ideas among our CEO-minded professionals. Like Jason Black, who has 20+ years of experience as a real estate agent, lawyer, and business coach.

Amplify your listings.

As we all know, listings are the lifeblood of any successful real estate business.  At UPSIDE, every listing receives the red carpet treatment in our "Lights, Camera, Listing!" program.

Own your color.

UPSIDE embraces our unique creative energies in telling our individual stories and building our individual brands. To prove it, each one of us is encouraged to choose our own brand color. Sarah is purple. Jason is blue. What color are you?

Work from anywhere.

While we don't like to tie ourselves down with traditional brick-and-mortar, UPSIDE professionals enjoy a range of office and co-working options.

Earn your reward$.

With a modern compensation plan, UPSIDE professionals earn a 90/10 commission split with no royalties or recurring fees.  You also earn meaningful residuals for sponsoring new team members and helping our organization grow.

Say no to junk fees.

At UPSIDE, you will never be asked to explain the inexplicable.  Always treat your clients right and just say no to transaction fees.

Accept your promotion.

Take on the added role of UPSIDE Partner and earn a host of Partner Perks including financial incentives and enhanced marketing opportunities. See below for more details.

Unlock the UPSIDE Partner Track.

The UPSIDE Partner Track provides a unique opportunity to enhance our careers and expand our earnings potential. Imagine a partner track, like a law firm or accounting firm, where you earn a real stake in the collective success of your organization.



Join an exclusive club of top professionals.

Feature in company marketing campaigns.

Earn residual profit sharing and business development bonuses.

Participate on our strategic planning council.

One mission, many voices.

UPSIDE embraces inclusion and diversity as an equal opportunity workplace. Together, we are building a future of respect and opportunity for all.

Hear from our cast of voices on the front page of our website.


Copyright © 2020 Upside Real Estate, Inc. All rights reserved.

UPSIDE Real Estate embraces the principles of Fair Housing and Equal Opportunity.

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